How Brunswick took action on emissions reporting

Brunswick Corporation has simplified their utility data management and emissions level tracking. Discover how they worked with Enel to implement a centralized platform to track resource consumption for energy and emissions reporting, unlocking the data needed to understand trends and set goals.







Utility data management

60 participating facilities worldwide

Number of sites

60 participating facilities worldwide

Carbon reduction reporting


Centralized emissions data and increased stakeholder satisfaction


The Brunswick Corporation was founded in Ohio in 1845 by 16-year old Swiss immigrant John Brunswick. Over its 175-year history, the company has manufactured a wide variety of products, from bowling balls to phonographs, and now Brunswick’s broad offering of propulsion, parts, accessories, and boats positions it as the global leader in the recreational marine market with $4.1 B in sales revenue across 170 markets last year.

Their Story

The challenge

As the recreational marine market depends on clean air and water, Brunswick saw an opportunity to differentiate itself to its stakeholders by documenting the good work the company was doing. This work addressed improvement opportunities in energy, environment, products and people, and would eventually be documented in Brunswick’s first enterprise-wide sustainability report, published in March 2020. 

But with over 125 facilities in 24 countries, Brunswick recognized the first step toward their goals was to gather all of their resource usage data in one place.

We recognized we had some issues that were bigger than we could deal with ourselves. We needed better energy management programs to reliably and consistently track our energy use and performance. We needed further detail about our emissions – we paid our bills, but we didn’t have the analytics in place to be able to understand the trends and set goals and objectives.
— Kevin S. Grodzki, VP Communications and Public Affairs at Brunswick Corporation

The solution

Brunswick partnered with Enel to simplify utility data management and track their emissions levels. Because the company has more than 800 different invoices per month across gas, water, electricity, waste handling, and more, Brunswick needed a global platform to track resource consumption for energy and emissions reporting. With more than 60 participating locations, Brunswick can now easily collect, validate, and process all of their utility data.


Centralized platform for emissions visibility

With utility data, Brunswick was able to determine its baseline scope 1 and scope 2 GHG emissions levels, a complex but crucial first step toward identifying emissions reduction activities. Brunswick could then analyze emissions by region and use this data to prioritize certain facilities. The platform also gave them site-level cost and consumption data to use in planning and analysis.

Workshops help define path to targets

Brunswick has created a lofty goal: to shift to 50% of their electricity from renewable sources by 2030. Enel held a sustainability workshop with Brunswick’s senior leadership to analyze the cost and availability of renewable energy products in each region. The company is looking into more sophisticated instruments like PPAs, and analyzing these projects using insights from their utility data.

Increased stakeholder satisfaction

The program has been embraced internally by employees at Brunswick. And shareholders, as rated through proxy advisory services, have been extremely satisfied – its rating on environmental and social services increased by 50% in the weeks following its latest environmental report.

Published corporate sustainability report

Brunswick used the emissions data they collected to create its 2019 Sustainability Report. The document goes into detail on Brunswick’s efforts in environmental, social and governance performance.

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